Why I quit coding
The year was 2011. I was 23 years old, behind on my college studies, and my family was going through financial difficulties. I was desperate [...]
Learning in public.
On technology, resilience and long-term thinking.
Featured
Articles
Personalization That Actually Moves the Needle
There’s a big difference between doing personalization and building a personalization capability. A lot of companies think personalization means: * Adding a recommendation carousel. * Changing [...]
Closing The Loop: Winning With Customer Experience
It's been quite some time since I last updated my blog. My professional life has undergone substantial changes, and I'm eager [...]
How and why I became a programmer
The year is 1996, I am 10 years old. I'm your usual kid who likes spending time with his friends and playing video [...]
Working at Pega #LifeAtPega
Last January I started a new job in Pegasystems as a Solutions Consultant. The position is based in LATAM (Mexico City). Even though I have [...]
Test automation with Gauge
2026 edit: Since this post was originally written, the landscape around Guage has changed. The project transitioned to an open community model and is no [...]
Coding is no longer my main activity
My last job as a full-time programmer was as a Software Architect. However, my activities resembled more those of a Senior Developer. I coded full-time [...]
Bandersnatch JavaScript code analysis
In case you have been living under a rock, here's a catch-up. Black Mirror: Bandersnatch is an interactive movie released on Netflix on [...]
Processing your application
There was an error sending the email, please try again
Great!
Check your inbox and click the link to confirm your subscription